The Artist Project is a juried contemporary art showcase, featuring original work by over 200 artists. All from different backgrounds, they come together to provide a look at the next generation of art stars. From seasoned collectors to first-time art buyers, there is something for all at this art fair. The Artist Project showcases the works by Canadian and international artists in all mediums including installations and video art.
The show gives visitors a chance to look at over 5000 works of art, interact with the artist and purchase directly from the artist. It's a unique opportunity as the art and artist are together. Often in a gallery, just the art is there.
Over the course of the four-day show, visitors can attend Art Chats, a series of seminars hosted by leading art and design experts, and Art Walks, an informative exploration of the show where guests can meet the artists and learn about their inspiration.
After the opening night party, walking back to my car in footwear that wasn't entirely appropriate for such a long walk, I was reminded of walking down the strip in Las Vegas. It struck me that The Artist Project is kind of like being in Las Vegas. Both are noisy, have bright lights, interesting people and many opportunities to part with your money. Both can be overwhelming, but also very fun. I've done both (this was my second time at The Artist Project) and I'd do both again, maybe in more practical footwear next time.
Each year, there is a themed competition area. This year, artists were invited to submit an original work of art based on the interpretation of the theme “Road Trip”. The theme explored the idea of journey, adventure, and travel as a documentary experience.
A couple of my favourites:
There's also UNTAPPED Emerging Artists. It's a juried competition that awards new artists an opportunity to participate in a dedicated feature space at a professional-level art fair. This program aims to provide a platform for artists to launch their artwork to a public audience, make connections within the arts industry and gain experience in the contemporary art world.
The aim of the Installation Zone is to explore the ways in which large-scale sculpture and conceptual art can expand and transform traditional spaces into experiential art pieces. The installations were placed throughout the show and they were nice palate cleansers.
Here are some other favourites
I'd recommend checking out the show. 2017 will be the 10th year. Just make sure to wear comfortable shoes and if you feel sensory overload coming on, take a break in The Installation Zone.
Story and photos: Glodeane Brown